The Nigerian Ministry of Sports Development has engaged EFFA Management in a historic partnership
The partnership, which was signed in April, was to formalise a comprehensive MOU aimed at
revolutionising the landscape of sports development and promotion in Nigeria.
The agreement, signed by representatives from both entities, outlines a strategic partnership to drive
significant progress in various facets of sports management and promotion over the next decade.
The agreement aims at three critical outcomes that include Sports Development Pipeline Masterplan,
Revenue Generation through National Sports Betting lottery aggregators and Sports Marketing
Initiatives.
Elaborating on the outlined aims, Hertz Fauzan, the head of product and business at Effa Management,
explained each point in a presentation to the Nigerian Minister of Sports Development, John Owan Enoh.
In Fauzan’s words, “For Sports Development Pipeline Masterplan: Effa Management will spearhead the
development of a groundbreaking Sports Development Pipeline Masterplan, meticulously crafted to
develop and enhance the infrastructure by building multipurpose sports facilities across the country, talent
identification, talent welfare and support and grassroots participation across various sports disciplines in
Nigeria. This master plan aims to set a clear roadmap for the sustainable growth and advancement of
Nigerian sports on both national and international stages.
“For Revenue Generation through National Sports Betting and Lottery Aggregator: With the goal of
To foster financial sustainability within the sports ecosystem, Effa Management will establish and manage
a national sports betting and lottery aggregator. This innovative initiative is poised to generate substantial
revenue streams that will be reinvested into sports development programmes, infrastructure upgrades, and
athlete support systems.
“Sports Marketing Initiatives: Leveraging cutting-edge marketing strategies and platforms, Effa
Management will undertake extensive campaigns to amplify the visibility and popularity of Nigerian sports.
Through targeted promotions, strategic partnerships, and engaging content creation, the aim is to ignite
widespread enthusiasm for sports participation and spectatorship across all demographics.”
In his remarks, Sen. John Owan Enoh, the Nigerian Minister of Sports Development, expressed optimism
about the far-reaching impact of the agreement, stating,This collaboration signifies a significant
milestone in our collective efforts to elevate Nigerian sports to unprecedented heights. Together with Effa
Management, we are committed to realising our shared vision of a vibrant and inclusive sports ecosystem
that nurtures talent, fosters innovation, and inspires
generations to come.
The minister lauded Effa’s dedication to the development of sports in Nigeria and further highlighted how
this is directly in line with the intended legacy of the Renewed Hope Agenda championed by President
Bola Ahmed Tinubu.
When asked about how this signing will account for the youth, the Minister further explained how the
pipeline will be able to recruit talent through regional, school and interstate competitions at secondary
school level and reviving national competitions like Governor’s Cup and President’s Cup would be a
foundational cornerstone of identifying and developing talent at the youth stage.
Fauzan also echoed the Minister’s sentiments, saying,We are honoured to partner with the Nigerian
Ministry of Sports Development in this transformative endeavour. Through our combined expertise and
dedication, we are poised to unlock the full potential of Nigerian sports, creating opportunities for athletes,
enthusiasts and stakeholders alike.
The CEO of Effa Management, Kunle Fakeye, is a seasoned sportsman and sports broadcasting magnet
further promised a fully inclusive, non-zoned sports development. Where talent from Northern Nigeria
should access the same opportunities as those of Eastern or Southern parts of the country. He promised
a gender, religious and tribally inclusive pipeline that ensures that the best talent from each region is
equally represented.